Abstract
The article argues that the XXI century is the pinnacle of time, when a person plays a predominant role in any relationship. The future involves the emergence of artificial intelligence that surpasses the human mind, the past underestimates the importance of each personality, its capital for the life of society as a whole. The article investigates the motivation of social and life success of the athlete’s personality. Status roles are identified, roles related to motivation are analyzed. The definition of the concept of “success” in the life of an athlete is given. As a result of the survey it is established that for students of the National State University of Physical Culture, Sports and Health (NSU) named after P. F. Lesgaft the definition of life values is one of the main tasks to achieve success.
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