Abstract
The article is devoted to the consideration of potential indicators as tools of operational and strategic management. Within the framework of operational management, it is necessary to maintain the achieved level of development, and strategic management should be aimed at developing the capabilities of the enterprise, its potential. The operational and strategic parameters of ensuring the competitiveness of the enterprise are identified. To build the indicators of potential, strategic structures of the enterprise have been formed, showing a quantitative representation of the economic, technological and organisational structures of the enterprise (in the form of grouped costs in a certain way). Based on the use of strategic structures, the actual and target values of the enterprise’s potential as criteria for assessing the level of development in economic, technological and organisational terms are formed. The use of strategic structures makes it possible to carry out operational balancing of the company’s expenses when the actual costs exceed the planned level, as well as to change the company’s structure during the transition to the manufacture of new products or for the purposes of crisis management.
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