On the Innovation Path of Ideological and Political Education Discourse of College Students in Micro-era

Abstract

From the perspective of the micro-era, college students are gradually pursuing concise, novel, fragmented and personalized ways of discourse expression, and their way of thinking is more active. The traditional ideological and political education discourse with too strong theoretical nature is difficult to adapt to the psychological characteristics and discourse forms of the "post-00" college students, and its effectiveness is not strong, which adds obstacles to the ideological and political education in colleges and universities. In this regard, the discourse of ideological and political education for college students in the micro-era should adhere to the guidance of Marxism, based on General Secretary Xi Jinping's "Nine Upholds" and "Nine Requirements" for education, absorb nutrients from the excellent traditional Chinese culture, integrate into the network discourse of the new era, and form a discourse system of ideological and political education that is suitable for the discourse style of college students in the new era with the help of the discourse communication platform between teachers and students, so as to help the ideological and political education work in colleges and universities and ensure that the fundamental task of cultivating morality and talents is implemented.