Abstract
This study systematically analyzes the factors that affect consumers’ green purchase intention. Through a comprehensive literature review, the influencing factors of consumers’ green purchase intention are organized into three categories: cognitive factors, consumer individual characteristics, and social factors. Next, a meta-analysis of 54 empirical papers was conducted using Comprehensive Meta-Analysis 3.0 software to quantitatively assess these relationships. The results revealed that green perceived value, attitude, and green trust have a significant positive influence on green purchase intention. Perceived behavior control, perceived consumer effectiveness, and subjective norm also has a strong positive impact on green purchase intention. Collectivism has a positive effect on green purchase intention. Green perceived risk has a significant negative impact on green purchase intention. The study’s findings provide references for enterprises engaged in green product diffusion and organizations responsible for environmental protection.
Highlights
Rapid economic development and technological progress bring even more convenience to people’s lives and pose many challenges to the environment, such as air pollution, climate change, and global warming
There is a conflict between some research results and a lack of consensus on the analysis of the influencing factors of consumers’ green purchase intention
This study uses the metaanalysis method to overcome the limitation of sampling error and sample size of a single study, and to solve the conflict results in the study of the influencing factors of consumers’ green purchase intention
Summary
Rapid economic development and technological progress bring even more convenience to people’s lives and pose many challenges to the environment, such as air pollution, climate change, and global warming. These problems directly affect the sustainability of economic development, the environment, and society. It has attracted the attention of all parties to the environment. Consumers began to change their lifestyles and business activities, and gradually tended to increase consumption of green products (Kong et al, 2014). Green products pose less risk to the environment and bring high living standards to consumers and society
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