Abstract
According to CAD theory, different moral domains are associated with different emotions: (C) community violations with contempt, (A) autonomy violations with anger, and (D) divinity violations with disgust. Do people from different cultural groups make the same associations? Three studies (Ns = 120, 240, 240) tested the CAD theory. Participants from three cultural groups—North Americans, North Indians, and South Indians—associated emotions (with words or facial expressions) with vignettes of moral violations. Across all three cultures, moral violations were associated with more than one emotion: all negative rather than positive, anger for most, and disgust for violations involving sex and pathogens. CAD faired poorly, with C and A collapsing, and D limited to sex and pathogens.
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