Abstract
With the rapid development of the Internet, the influence of news media on people is becoming stronger and stronger, 
 and has become the first pillar affecting the development of football industry. The introduction of professional football by news 
 media can promote the prosperity of China’s football market, stimulate people’s sports enthusiasm, and make an important contribution to the professional development of China’s football. On the other hand, the football industry can achieve extensive publicity 
 through the news media, which can also attract more and more audiences for the news media and increase the ratings.
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