On the Development of Sports Tourism in the Deserts of China

Abstract

On the basis of on-the-spot investigation, and the literature material law, combining with the interviews with relevant personnel of desert tourism management, this paper comes up with the following conclusions: 1) there are some cognitive differences about sports tourism concepts between the theory researchers and tourism practitioners; 2) the problems in desert sports tourism are as following: (1)the shortage of professional sports tourism talents; (2) the difficulty of the transition from sightseeing tour to vacation; (3) the problem of product development. It is easy to absorb some product but hard to develop it; (4) Lack of regional culture. The proposals of development of desert sports tourism: (1) to innovate product, and try to breakthrough the condition of endless repetition on the low level; (2) to explore the facts that sports originated from life and should be integrated into tourism; (3) to grope forward instead of bringing about doctrine; (4) the high integration of environmental resources and cultural landscape.