On The Development of Healthy Tourism Industry in Shandong Province Under The Background of Big Data

Abstract

As the important convergence point of people’s livelihood improvement and economic development, “medical and health industry” is one of the emerging industries in the “top ten” industries to support the Major Project for Transforming Old and New Driving Forces in Shandong province. Developing healthy tourism industry is conducive to promoting the construction of “Healthy Shandong” and accelerating the transformation of old and new driving forces. Besides the advantage of natural resources for developing healthy tourism, a series of policies, such as Shandong Province Healthy Tourism Industry Development Plan (2018-2022), provide a good opportunity and platform for Shandong healthy tourism to explore the domestic and international markets. At present, many problems have been exposed for developing Shandong Healthy Tourism industry, including that the provincial medical health industry is still in its infancy, the industry is big but not strong, the industry structure is no reasonable, regional differentiation is not obvious enough, leading enterprises and well-known brands are few, the application of new technology is insufficient, the support OF HR is not strong, and cross-border integration needs to be deepened. It is suggested that the government ought to make rational use of big data to strengthen the top-level design, innovate developing models, promote quality improvement and capacity expansion, strengthen intellectual security, and establish brand image.