Abstract
Lotus is the symbol of honesty, goodness, beauty and purity in the eyes of the Chinese people. The development of tourism in Hangzhou is inseparable from the lotus culture connotation. This paper analyzes the necessity to enhance the lotus culture in the city of Hangzhou, and discusses the Hangzhou Lotus Culture and its regional characteristics. The article indicates the further significance of the development of lotus culture tourism resources in Hangzhou.
Highlights
Lotus is the symbol of honesty, goodness, beauty and purity in the eyes of the Chinese people
Its delightful temperament influences people’s daily life in various aspects and it has been formed into a kind of lotus culture since ancient time
We should re-examine and fully release the lotus cultural tension, which will have a profound impact on Hangzhou tourism industry innovation and boosting
Summary
1.1 The lotus culture catering to the material and spiritual civilization of modern society. The comparative advantage in the core elements of local culture has faded gradually, and the cultural development in different cities begins to assimilate. This increases the difficulty of regional culture exploring, and external market exploiting. Each city’s travel strategy emphasis more on the local characteristics development and this kind of development has been gradually free from the natural condition of the city which used to focus on the center of production factors. It keeps a watchful eye more on the unique local cultural heritage. We should re-examine and fully release the lotus cultural tension, which will have a profound impact on Hangzhou tourism industry innovation and boosting
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