Abstract

Lotus is the symbol of honesty, goodness, beauty and purity in the eyes of the Chinese people. The development of tourism in Hangzhou is inseparable from the lotus culture connotation. This paper analyzes the necessity to enhance the lotus culture in the city of Hangzhou, and discusses the Hangzhou Lotus Culture and its regional characteristics. The article indicates the further significance of the development of lotus culture tourism resources in Hangzhou.

Highlights

  • Lotus is the symbol of honesty, goodness, beauty and purity in the eyes of the Chinese people

  • Its delightful temperament influences people’s daily life in various aspects and it has been formed into a kind of lotus culture since ancient time

  • We should re-examine and fully release the lotus cultural tension, which will have a profound impact on Hangzhou tourism industry innovation and boosting

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Summary

The necessity of promotion and publicity of lotus culture in Hangzhou

1.1 The lotus culture catering to the material and spiritual civilization of modern society. The comparative advantage in the core elements of local culture has faded gradually, and the cultural development in different cities begins to assimilate. This increases the difficulty of regional culture exploring, and external market exploiting. Each city’s travel strategy emphasis more on the local characteristics development and this kind of development has been gradually free from the natural condition of the city which used to focus on the center of production factors. It keeps a watchful eye more on the unique local cultural heritage. We should re-examine and fully release the lotus cultural tension, which will have a profound impact on Hangzhou tourism industry innovation and boosting

Hangzhou lotus culture and its regional characteristics
Anthem for lotus has a long history in Hangzhou
Lotus culture has its strong religious influnce in Hangzhou
Lotus culture and celebrity charm in Hangzhou
Rich and colorful lotus cooking culture in Hangzhou
The significance of developing lotus cultural resources in Hangzhou
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