Abstract
Abstract “Challenge Cup” business plan competition of Chinese college students is held jointly by Central Committee of Chinese Communist Youth League, China Association for Science and Technology, Ministry of Education and All-China Students Federation. It is held every two years and is universally acknowledged as the “Scientific and Technological Olympics” of Chinese college students. It is important to make a business plan after the student chooses a subject of business plan, builds a business creation team, and does a wide & deep marketing investigation. However, tens of year’s practices of business plan competition have seen that business plan’s theory is not closely related to the practice, its practicality is not strong and the attractiveness & persuasiveness need to improve. Thus, it’s necessary to do a summarization through analyzing cases.
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