Abstract
Chinese traditional culture has a long history, broad and profound. To promote the development of cultural branding, we must fully tap the excellent Chinese traditional culture. To integrate traditional culture into brand and form brand culture, enterprises should not only study traditional culture and its modern value, but also fully understand the real connotation of brand culture. In brand creation, only by correctly understanding and evaluating the fit between culture and brand, finding the entry point between culture and brand, excavating the connotation of traditional culture and understanding the differences between eastern and Western cultures, In order to better apply traditional culture to the establishment of modern brand and truly form the influence of cultural brand.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
