Abstract
ABSTRACT The adoption of energy efficiency in building design has become a matter of great importance given the links between energy use and global environmental change. While much research has been done on building engineering and science as well as on the benefits of energy efficiency to building owners and investors, little information is available on the process of successful technology adoption among designers. This article proposes that literature on innovation theory can provide insight into the problem of improving the adoption of energy efficient design. An adaptation of innovation theory principles to the adoption of improved energy performance has been developed. The objective is to provide an understanding of key aspects to promoting the technology more effectively among building design firms. The research highlights the importance of addressing designers' informational needs. Problems of imperfect information are identified, and suggestions for reducing barriers in this respect are discussed.
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