On Some Misconceptions Concerning Digital Banking and Alternative Delivery Channels

Abstract

A great deal of conceptual confusion surrounds the notions of digital banking and innovative alternative delivery channels that support banking and other financial transactions globally. The authors contend that the concepts of digital banking and associated delivery channels are ambiguous and restrictive; their usability has been undermined and their purpose and objective have, to a large extent, been misunderstood. Against this backdrop, the authors offer an inclusive definition of digital banking and delivery channels and provide logical explanations of these terms that can benefit scholars, the telecommunication sector, the banking industry, policy makers, and service providers (in terms of developing digital banking and marketing strategies). This article discusses the theoretical and managerial implications of the study results and presents recommendations for future research.