Abstract
The article deals with the features of new social reality in line with modern determination of societality and technology. The authors consider the basic theoretical approaches to realizing and studying this sophisticated phenomenon. It is noted that there are the conceptual lacunas, which require making out a more comprehensive system of theoretical knowledge about modern social reality from science. From the authors’ view, the article considers the most comprehensive prospect of modern thinking on this issue. Special attention is paid to the specificity of the phenomenon itself, its key directions and determinants of development as well as the threats and challenges which cover in-depth societal, technological and information segments of the society development. Consideration has been given to the key technological externalities of modern social reality within which issues of safety in the newest high technology make actual, workplaces and competences of employees transform, ethical issues, information threats, mind control, etc. are analyzed. This research area in perspective is noted to contain a strong research potential in both theory and practice.
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