Abstract
In the following article we make an attempt to observe a “native-alien” dichotomy from the viewpoint of rhetoric. This binary opposition is an indispensable element of collective outlook and it reveals strong connection with the image of “friend” and “enemy”. Public speeches and propaganda materials from different time periods make it possible to suggest that this opposition can be executed in two ways: the gap between “natives” and “aliens” can be narrowed (construction of the image of “friend”) or widened (construction of the image of “enemy”). In our work we tried to identify rhetorical mechanisms behind these processes and provide their description. The diversity of research material allows to make a conclusion that identified strategies can be used in various situations and can serve as tools for persuasion, propaganda and manipulation.
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