Abstract
The effectiveness of political communication is a necessary result to build a synergistic political system. Many media are used for political communication. Recently, mass media like printed and electronic media are not only the communication platforms. There is also social media considered very influential on the political communication. The model of political communication that occurs in the digital era is now very different from the last few years. Media or forums for political communication are already very diverse. In this era, all political communication media can be done on social media platforms. With social media, many barriers can be minimized. It cuts the costs and is more practical to build communication between public officials and their constituents. Yet, the absent of physical presence in social media could undermine how effective is indirect-communication without having a face-to-face or physical meeting. Does social media provide more effective features in the way of political communication? This study discusses several essential things in building and measuring the effectiveness of political communication between public officials and the community regarding the current development of communication.
Highlights
Understanding Political Communication Political communication, according to Gabriel Almond (1960) is a function that is always present in every political system
Political communication is very dependent on the political system, starting from the political system, political socialization, and recruitment, articulation of interests, aggregation of claims, policy formulation, and application of policies formed in communication
The components above are things needed by political communicators or here public officials to realize the effectiveness of political communication. who can conclude from the description above that five components become a reference for the realization of the point of political communication, namely as follows: 1. Political Communicator (Public Official): (a) Ability to respond to society; (b) Physical and non-physical attractiveness; (c) Similarity
Summary
Understanding Political Communication Political communication, according to Gabriel Almond (1960) is a function that is always present in every political system. The broad reach, simultaneous, and outstanding achievements make the political communication model more efficient This convenience sometimes does not go hand in hand with the neutrality of the media as a liaison between public officials and the people. The definition of constituents has several opinions, including voters in the electoral district, supporters of political parties, mandated parties who must be given responsibility, represented communities, or target groups that must be served by parties or members of parliament; (5) The reaction of constituents or the public's perception of political communication actors. The components above are things needed by political communicators or here public officials to realize the effectiveness of political communication. Media/communication channels: (a) The intensity of communication; (2) Emotional approach; (c) Personal branding
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