Abstract
The term ‘mainstream’ or ‘normative’ practice is often used to describe the model of architectural practice thatis often generic in its architectural ambition and tends to appeal to the economic rules of the market. This model of practice follows what can be called a 'technical-rational ideology' that prioritizes discourses of efficiency, audit, and profitable and timely delivery. This paper will highlight some moments in the history of architectural production that paved the way for the domination of the technical-rational ideology on contemporary architectural production, coming across ideas from Jean-Nicolas-Louis Durand and Leslie Martin, and Design Methods that were influential in shaping mainstream architectural practice. The paper concludes with speculations on the future trajectory of the architectural profession in the light of the current prevalence of this ideology.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
