Abstract
(NBT; Fredman and Tyrvainen, 2010). Especially since the turn of the millennium, this growth has been linked to increas -ing demand for various forms of recreation, relaxation and entertainment in natural envi -ronments, as well as to successful marketing campaigns (Samgonguraðuneytið, 2004).A wide variety of interpretations have been produced to account for NBT (Dowling, 2001; Hall and Boyd, 2005; Laarman and Durst, 1987; Lang and O’Leary, 1997; Valentine, 1992). Although no universally agreed definition has been agreed upon, the general interpretation of NBT is that it builds on the draw of
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