On Long-Term Development of Tourism in Olkhonsky District and Rationale for Increasing Its Attractiveness among Chinese Tourists

Abstract

In the modern world, tourism is the most dynamic sectors of the national economy. The value and impact of tourism are important not only on a country level but also on global level. Both developed and developing countries show positive developments in this sector. Countries try to stop being donor countries and become countries that attract tourists. Right now Russia is not a country that exports tourist services, so an amount of tourist departures exceeds the amount of tourist arrivals. One of the solutions to the problem can be developing and implementing tourism development policy in Olkhonsky District, Irkutsk oblast that will be focused on attracting Chinese tourists. The choice of an area is based on the fact that Irkutsk oblast takes third place in terms of the amount of incoming foreign tourists in Russia and it also has great capacity for further development because of unique Lake Baikal. The focus on Chinese tourists is determined by several facts: Russian travel agencies primarily attract tourists from China; Chinese tourists spend a high amount of money during their travel; Irkutsk oblast is of a particular interest to most of Chinese tourists.