Abstract
The following research nurtures an environment of freedom in our contemporary society. Climate change demands attention to intergenerational equity – the fairness to provide an as favorable standard of living to future generations as we enjoy today. The currently ongoing introduction of Artificial Intelligence (AI), robotics and big data into our contemporary society causes a market transformation that heightens the need for ethics in the wake of an unprecedented outsourcing decision making to machines. Discrimination of excellence occurs when focusing away from merit can pushes excellent outperformers down when relative underperformers fear not being able to keep up with outperformance and discriminate excellence. All mentioned areas appear to hold novel and unprecedentedly-described freedom challenges in our contemporary world. In an homage to freedom, the following paper first lays open these freedom-threatened areas in order to then provide strategies to alleviate these potential freedom deficiencies but also set new freedom potential free.
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