Abstract
The on-farm impacts of non-toxic tall fescue endophyte technology have only been partially realised in the United States. Based on current tall fescue acreage, the potential for non-toxic endophyte-infected tall fescue products is immense. However, 6 years after the introduction of the first non-toxic endophyte tall fescue technology to the U.S. market, less than 1% of the total tall fescue acres in the U.S. have been renovated using this technology. Success with leading producers that influence other producers, educational partnerships, and strong product advertising are factors favouring adoption of this technology. Factors slowing this technology adoption include key markets lacking adequate marketing and technical support, lack of producer awareness and inaccurate perceptions about the technology, and acreage moving out of pasture and into alternative enterprises including urban development. Rapidly changing social, political, and economic conditions have the potential to drive profit-minded producers to give more consideration to forage technology adoption. Keywords: farm level, technology application, technology adoption
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
