Abstract
Advancement in technology has successfully created effective and efficient ways for marketers and their consumers to collaborate and engage in meaningful interactions that enable co-creation experiences required to create and deliver value in the marketplace. Nevertheless, the classic coordination of product, price, placement, promotion, and people is still very crucial in managing consumer behavior and successful implementation of organization marketing programs. An effective marketer understands the significance of feedback arising within the system and its environment. Both the negative and positive feedback, if utilized properly can help transform how consumers perceive and interact with the brand. When business enterprises create purposeful structures to generate marketing and innovation the ensuing interaction produces result-oriented organization. Systems consist of people, structures, technologies, and processes that work together coherently to make organizations viable. This paper explores the evolving relationship between organizational marketing and consumer buying behavior in the 21st century.
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