Abstract
This study investigates how students’ evaluation of an instructor's teaching skills, rapport with students, grading policies, knowledge of materials and presentation skills are affected when different delivery methods are used. MBA students'course evaluations in traditional, two-way interactive television, and Internet-based Marketing Management classes taught by the same instructor were compared. Results suggest that assessment of the instructor varied depending on the instructional delivery mode. Students enrolled in the traditional class consistently ranked the instructor the highest in the five evaluative criteria. Except for grading policies, no differences were found between students'responses in the ITV and Internet-based courses.
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