Abstract

The recent article by Hayes and Ross (1987) presents interesting findings concerning the influence of appearance on eating habits. Specifically, the analysis provided data showing that people participate in health-protective activities only partially for reasons of health. For the average person, concern with appearance was found to have as much effect on eating habits as concern with health. This result not only uses data to confirm a common-sense assumption about the United States, but also reveals that employed women are less concerned with their appearance than unemployed women (for men, the situation is reversed). Hayes and Ross suggest further that unemployed women must depend more on their appearance for bargaining power than do employed women, who have their jobs as an alternative source of influence. It is not known how well the Hayes and Ross findings represent people in general, especially non-Americans. Because Hays and Ross used data taken from the pilot study for our larger cross-national project, it was not difficult to replicate their research with a

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