On Competitive Strategy for Group Purchase Websites in China

Abstract

Due to low sanctified standard, on-line Group purchase has burgeoned in an unprecedented speed, becoming a most popular on-line shopping way for a great number of consumers. As the number of these websites increases, Group purchase industry is getting homogenized. With the market competition gaining its momentum in the market gradually, these websites sink into a dilemma. Our paper takes the current developmental status of Group purchase websites into consideration, which is characterized by five homogenized features, i.e., web page, goods, services, marketing and profiting model, to provides some competitive strategies on how it runs.