On Applications of Cell phone Two-dimensional Code in China

Abstract

Cell phone two-dimensional code is the product of the combination of the two-dimensional code technology and mobile terminal cell phone, applied to give full play to the superiority of the two-dimensional code recognition technology with the convenience of mobile cell phone use. With the upgrading of Chinese communication network, the popularity of smart cell phones as well as the change of people's lives concept in recent years, the range of applications of the two- dimensional code has been increasingly wider. The paper makes analyses on the classification application of the two- dimensional code in China and at the same time explores a number of constraints existing in its development cause in China, and then it puts forward development strategies of the cell phone two-dimensional code applications in Chinese market and provides a reference to its popularity and application. In recent years, with the outbreak of the mobile Internet and the rise of new consumption patterns like mobile e- commerce, the two-dimensional code, no longer the latest technology, quickly gains the attention of the public and more users begin using mobile intelligent terminal to scan and read the information behind the line. The two- dimensional code technology combines media elements such as text, image, audio and video with information play and storage technology, promotes the transition of the print media to era of commerce and object-connection and realizes real-time interactivity and interconnection between newspapers and cell phone, TV as well as Internet. After being in silence for many years, with the public release of Tencent micro-channel's public number, the cell phone two- dimensional code appears in front of the public, besides, the Sina micro blog immediately catches up with the pace and introduces the two-dimensional code, thus making cell phone two-dimensional code popular overnight in China. Progressive development is the fundamental method to obtain continuing popularity for cell phone two-dimensional code. II. INTRODUCTION OF CELL PHONE TWO-DIMENSIONAL CODE