Abstract
Following the advent of precision agriculture in the context of an emerging informatic ideal in farming, digital media technologies of virtually every kind are now increasingly employed in agrarian contexts, making entanglements of media and agriculture explicit and critical scholarship needed. Such developments have significant political, ethical, and ecological consequences media scholars are uniquely positioned to engage across multiple axes. Yet dedicated work in media studies on agriculture is limited. Accordingly, this article advances an argument for a media studies of agriculture that attends to both contemporary and historical insinuations of these two culture industries, employing (1) the agriculturally rooted media concept of cultural techniques and (2) brief histories of the media-agricultural concept of broadcasting and its relation to imperatives for precision “targeting” as a means for framing and exploring such connections toward future work in this area.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
