Abstract
The coordinated development of online and offline retail is the development trend in the future. Based on the symbiosis theory and the concept of symbiosis degree, the online and offline physical commodity retail sales are selected as the qualitative parameter on the macro level. The online and offline operating income of Hongdou Holdings is taken as the qualitative parameter on the micro level. Symbiosis degree and symbiosis coefficient models of online and offline physical commodity retail are constructed. The calculation results of the symbiosis coefficient show that the online and offline retail of physical commodities are in the asymmetric mutualism mode, and the impact of online retail on offline retail is smaller than that of offline retail on online retail, but the different of influence is gradually decreasing. Based on the empirical research results and the analysis, this paper proposes to build the online and offline retail symbionts. Establishing appropriate online (offline) retail system, improving the compatibility of the quality parameters of symbiotic units, improving the symbiotic interface and other factors increase the generation of symbiotic energy and promote the coordinated development of symbiotic units.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
