Abstract
ome / Archives / Vol 3 No 2 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality / Articles Analysis of Chinese Market Average Daily Rate (ADR) to Overall ADR at Conrad Bali Hotel
Highlights
Hotels usually apply low room rate for Chinese market, which leaves the hotel business in a low profitability, yet hotels still keen to target this market segment
The data was taken from Chinese market average daily rate (ADR) and overall ADR from the period of January 2016 – December 2018 (36 months)
Based on the data and the results of data analysis and discussion on Analysis results of Chinese market ADR to Overall ADR at Conrad Bali Hotel, and referencing to the literature review that related to this research, it can be conclude that a
Summary
Hotels usually apply low room rate for Chinese market, which leaves the hotel business in a low profitability, yet hotels still keen to target this market segment. Chinese market dominated the visitors in Bali with 22.99 percent in 2018 (https://travel.detik.com/travel-news/d-4368482/turis-china-dan-australiaterbanyak-liburan-ke-bali-sepanjang-2018). It means that if we can bring them to the business, there will be much income and improvement in the tourism business, because there are a lot of visitors come to enjoy the destination. The hotels must adjust the rate of their rooms to the cheaper rate if they want to attract the Chinese market. Those challenges make the hotel hard to bring their business if it comes to Chinese market
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