Abstract

Focus group discussions were conducted with 24 educated, non-Hispanic white women (ages 65-89 years). Women were independently living and resided in retirement communities in Virginia. Discussion questions addressed preferences for dairy foods, advantages and disadvantages of dairy foods, and ideas for product improvements. Discussions were audiotaped, and written transcripts were made for use in data analysis in which predominant themes were identified. The women thought dairy foods were high in fat. Most knew that dairy foods were a source of calcium, but were unable to identify other nutrients. The women discussed the benefits of calcium in relation to osteoporosis; however, many used calcium supplements. Physicians had a strong influence on dairy food choices and supplement use.

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