Abstract
ABSTRACTThis study proposes a new model integrating the three constructs of Cognitive Age (CA), Technological Anxiety (TA), and Global Consumer Innovativeness (GCI) to test their impact on actual adoption of innovative high-tech products by Japanese consumers. A measurement model is first validated and a structural equations model is fitted to a large representative sample of senior consumers in Japan. CA is found to be significantly positively related to TA and negatively related to GCI. With TA negatively impacting GCI, GCI is found to be positively related to number of adopted and used high-tech innovations. In addition, CA is found to play a mediating role on the relationship between consumer demographic background variables and the constructs of TA and GCI. A two-age group analysis reveals a moderation effect of actual age on the relationship between CA and GCI. Theoretical contributions to the role of the three constructs of the model to help predict adoption of innovations are discussed as well as managerial recommendations in relation to statistically significant background variables.
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