Abstract
The article discusses a study on the impact of executive involvement in information technology (IT) planning. Researchers assessed the extent to which a firm's information intensity shaped how executives participated in IT and business planning. IT-business alignment was measured by plan content. The research indicated that the more a firm depends on information the more likely its executives are to participate in planning. There was a strong positive association between having an IT plan that reflected the business plan and whether IT was actually a competitive advantage.
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