Old and New Forms of Giving: Understanding Corporate Philanthropy in India

Abstract

Corporate philanthropy in India is burgeoning due to a fast growing economy, rise in the number of billionaires, and the recent introduction of legislation that mandates spending 2 % of company profits on corporate social responsibility. Through analysis of key historical and anthropological texts, we argue that ‘business philanthropy has a long and honorable history in India’ (Sidel, Voluntas: International Journal of Voluntary and Nonprofit Organizations 12(2):171–180, 172, 2001), and explain this with reference to Indian giving practices from Hindu, Mughal (Muslim), British Raj, and Gandhian traditions. We then move into a review of the emerging field of literature on corporate philanthropy, to explore how these traditions synthesized with contemporary global business and economic practices to create a distinct form of Indian corporate philanthropy. We necessarily also include an overview of its salient critiques. This will be of interest to those concerned with Indian philanthropy and of culturally specific scholarship of philanthropy.