Abstract
Abstract The concern with body care, image, and aesthetics in the context of ideals of beauty is a subject of great interest to people. A descriptive exploratory study with a qualitative approach was carried out with a group of 60-year-old women, aiming to discover their perception of physical beauty and the meaning addressed to it in old age. The focus group method was used in data collection and analysis. The results indicated that 60-year-old women recognize beauty based on social standards, even if they are from different sociocultural realities. They establish a judgment of taste based on what they perceive as pleasant to see, feel, and observe. The aesthetic experience of an individual reveals a duality of images that are appreciated and depreciated, while beauty in old age means caring for oneself and one's relationships. The results offer evidence for health professionals in the structuring of therapeutic plans and educational actions focused on the aging process, especially in a female context.
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