Abstract
"In the battle between fair pricing and profit margins, where does Ola's price estimation strategy truly stand?" Ola is one of India’s leading app-based ride service companies that have transformed the way people daily travel across the country. By providing convenient and accessible transportation services, Ola has gained a significant share in the market in India and globally. However, as the company has grown, it faces new challenges, particularly regarding fare estimation and driver payout. Recently, Ola has introduced a ride fare estimation system that provides its customers with two fare ranges. This focus on offering transparency has led to dissatisfaction among both drivers and passengers, as drivers increasingly demand higher pay, often leading to fare conflicts.
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