Oito Categorias para Produção de Conteúdo Audiovisual em Televisão Digital e Multiplataformas

Abstract

The field of production of interactive digital audiovisual content for digital television and multi-p latform in Brazil is still undeveloped and demand creative and efficient solutions that dialogue with the potential of the Brazilian System of Digital Terrestrial Television (SBTVDT). Insofar as the government moves forward in its race for accession of new countries by the Japan-Brazilian system , increasingly emerges the importance of professional of content production to create new models, interactive and convergent. This article furthers this problem by proposing eight categories of analysis that can serve as a starting point for digital productions in the audiovisual field for digital television and multi-platform. Up wanting to m ake any model, these eight categories are drawn from the experience of content production described by Angeluci (2010), and call attention to significant aspects that alter significantly the modus operandi of the analog productions. It aims to show that paradigmatic changes are occurring in the passage of the analog process to digital interactive production model. In addition to scanning equipm ent, there is a profound change in concepts and practices of