Abstract
AbstractThis study investigates the effect of off‐task breaks, where individuals engage in a collective off‐task activity, on group creativity. Using an experimental method comprising 36 groups of 5 individuals, the relationships between different types of off‐task group break and performance in creative tasks post‐break are explored. When compared to the no‐break case, it is seen that off‐task breaks, in which all individuals participate in the group activity, lead to more original ideas being generated post‐break. On the other hand, individual incubation breaks and self‐organizing group breaks, lead to lower levels of post‐break idea originality when compared with the no‐break case. This research thus highlights the positive benefits of off‐task breaks involving full member participation, on the creative process in groups.
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