Abstract

Large billboards, advertisements, traffic signs with text, commercial signs or inscriptions on the walls in cities and towns have the form of multimodal texts. They show a number of formal features that affect the functionality of urban texts. Some of them we pay more attention to, others we overlook. Multimodal texts that are located in a certain urban space and help to shape its entirety are treated in the approach of linguistic landscapes. They influence the communicative perception of a certain space and the identification with this space by different social groups. Since the forms of texts in public space determine their specific functions, I intend to show the common and different functionalities of city texts, starting from the formal structure. The analysis is based on the theoretical approach of media linguistic landscapes by Schmitz (2018) and the analysis model by Androutsopoulos/Kuhlee (2021). The text corpus and individual photos come from Berlin and Dresden (July 2021) as well as Warsaw and Wrocław (May/June 2021).

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