OFFICE BUILDINGS INTERIOR DESIGN THROUGH VISUAL IDENTITY

Abstract

Choosing a visual identity appropriate to the nature of the administrative vacuum requires a full awareness of the idea and activity of the institution and the foundations and elements of integrated design to create a successful creative administrative environment, which is one of the most important factors that distinguish companies and various institutions to create an integrated mental image between the institutional identity and the internal void among the users of the vacuum and The study aimed at upgrading and design integration in administrative institutions of all kinds by studying visual knowledge and its role in forming the creative imagination of both the graphic designer and interior designer. Design is a space in which the different disciplines are integrated to create a unified creative visual identity based on a correct system by studying the importance of The compatibility between them Creation is an effective environment in which the aesthetic form and the functional aspect are merged. The method of linking the institutional identity, the visual identity and the interior design of administrative buildings has been studied through several models, which are a step that leads us to solve the design problems resulting from the loss of a unified philosophy in interior design between the different spheres within The administrative institution as well as the lack of interest of some institutions in designing an integrated corporate identity, which led to problems For multiple users of a void, one designer's role should not start from the end of the other. The study followed the descriptive and analytical approach and emphasized the importance of accessing the designer's intellectual capabilities and experiences to a design that achieves visual integration within the internal space with a unified identity, and the study ended with the most important findings and recommendations.