Abstract
Digital ventures are entrepreneurial young firms that introduce new digital artifacts that are “ever-incomplete” and “perpetually-in-the-making” onto the market. The study examines how six digital ventures continued to develop their digital market offerings post launch. Three key designing mechanisms are identified that explain continuous post-launch product development in digital ventures: deploying complementary digital objects, architectural amplification, and porting. The study discusses how these mechanisms advance our understanding of how digital technologies change entrepreneurial processes and outcomes.
Highlights
A growing number of entrepreneurial ventures—professionally-funded and privately-owned young firms (Garg and Eisenhardt 2017)—create digital market offerings, that is, new products and services that are embodied in Accepted after two revisions by the editors of the special issue.The material properties of digital market offerings distinguish them from traditional market offerings: they are— at least in theory—inherently malleable (Kallinikos et al 2013; Yoo et al 2010), because digital technology is reprogrammable, distributable, and generative (Yoo et al 2010; Zittrain 2008)
Our study contributes to the blossoming discourse on digital entrepreneurship (Berger et al 2019; Von Briel et al 2021; Nambisan 2017; Steininger 2019) by developing three new empirically grounded theoretical mechanisms that explain how digital ventures work on their products ‘‘on the ground’’, and which are specific to the post-launch phase of the entrepreneurial journey, yet distinct from digital innovation activities prevalent in preceding (Marion et al 2012, 2015) or succeeding (Huang et al 2017) entrepreneurial stages
While some aspects of our analysis feature in other studies, such as the ability to cater core digital technology to new use cases (Antonopoulou et al 2016; Huang et al 2021), how the mechanisms come together and collectively allow digital ventures to continuously evolve their products substantially advances our understanding of the role of digital technologies for entrepreneurial processes and outcomes and how they shape entrepreneurial pursuits (Autio et al 2018; Nambisan 2017)
Summary
A growing number of entrepreneurial ventures—professionally-funded and privately-owned young firms (Garg and Eisenhardt 2017)—create digital market offerings, that is, new products and services that are embodied in Accepted after two revisions by the editors of the special issue.The material properties of digital market offerings distinguish them from traditional market offerings: they are— at least in theory—inherently malleable (Kallinikos et al 2013; Yoo et al 2010), because digital technology is reprogrammable, distributable, and generative (Yoo et al 2010; Zittrain 2008). Recker: Offerings That are ‘‘Ever-in-the-Making’’, Bus Inf Syst Eng open-source software, or peer-to-peer lending, can enable the proliferation of digital ventures in specific sectors, like IT hardware (von Briel et al 2018a), or new ecosystems (Autio and Cao 2019; Nambisan et al 2019). While authors such as Nambisan Spotify, rather than building a new technology from scratch, relied on Google’s TensorFlow platform to develop a recommender system for its streaming service
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
