Offering solutions of sustainable urban tourism by the use of SWOT model, case study Isfahan city

Abstract

Tourism phenomenon has been spread world wildtoday. It's because of technological innovation development and overallcapitalism expansion in current age. Tourism in this situation has caused humanbeing relocation and mobility and in worldwide level, has created concept ofrelationship with other cultures in different locations, as socio-geographicalphenomenon. In this case cities includes important scientific, recreational,sport, shrine, historical, culture, medical, centers, etc., in addition to thiscases, also utilities natural attraction, etc., can play vole as touristic cityin the center of the country. in this research discursive- analysis method hasbeen used for collecting data and proceed to identify tourism potentials ,abilities, limitations and inadequacy of Isfahan by documental and librarydeliberations and field studies, SWOT model has been used for analyzing data.Then, offering solutions for sustainable urban development and eventuallymovement toward tourism development have been emphasized on.