Abstract
Offensive and Defensive Marketing: Closed-Loop Duopoly Strategies A modified Lanchester game is used to develop closed-loop strategies for offensive and defensive marketing expenditures of duopolistic competitors in a market share rivalry. Analysis of the model reveals that The last result would appear to have particularly important implications for both practice and research.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have