Abstract
As the survival and destiny of mankind are originally and inextricably conditioned by the state of the natural environment, it has become clear over time that man's relationship to the environment and economic growth and development at all costs were no longer possible or acceptable, and that man is, in fact, part of the ecosystem beyond whose legality will not be able to go unpunished. Faced with problems that, as a by-product of modernization, have for decades devastated and violated the quality of life in urban environments, the environmentally conscious global community has been pushing for the creation of sustainable cities and greener urban mobility. Hence the author's intention to emphasize the importance of accepting the concept of sustainable marketing in order to, by raising the collective awareness of the importance of transition to a low-emission society, encourage the substitution of urban mobility habits and behaviour that are in contrast the idea of sustainable urban form and the vision of a green city. The research is based on the use of secondary data, analysis of the content of available professional literature and relevant reports of the United Nations and national institutions, as well as on the application of descriptive methods and methods of analysis and synthesis. The article concludes by offering a framework for the implementation of sustainable marketing and measures that can be taken in the field of creating sustainable urban mobility.
Highlights
The modern world, already largely faced with the awareness that the Earth must be preserved for both the present and future generations of people, views sustainable development in accordance with the definition of the World Commission for Development and Environmental Protection as development that meets the needs of the present so not to jeopardize the ability of future generations to meet their own needs and accepts the view that sustainable development is essentially a process of change within which resource exploitation, investment direction, technological- Kosovska Mitrovica, Faculty of Anthropocentric understanding of the relationship between man and Nature created the idea of good and generous Nature, which as an inexhaustible resource submissively serves to satisfy man s insatiable needs
The third phase is the current era of sustainable marketing aimed at responsible economic and social development (Hunt, 2011)
The concept of sustainable marketing has an important role in achieving globally agreed goals of sustainable development primarily oriented towards achieving economic prosperity and social well-being while protecting the mobility in cities
Summary
Dvadesetog veka i najintenzivnije tokom - od marketinga zasnovanog na er, Kartajaya, Setiawan, 2017). Danas smo svedoci nastanka nove ere, definisane kao Marketing 3.0, epoha, zasnovanoj na a. Aj uporedne egzistencije ekonomskog i prirodnog sistema na dugi rok inicijalno ng i dalje sledi ekonomsku paradigmu koja se fokusira na tradicionalni proces ekonomske razmene i profit kao krajnji cilj (Jamrozy, 2007). Nju tri krucijalna r marketinga koja ima za cilj odgovoran ekonomski i socijalni razvoj (Hunt, 2011). Godine broj gradske populacije godine bilo stanovnika na planeti (United Nations, 2003). Godine prvi put u istoriji sve ruralnim sredinama. Tokom druge decenije novog milenijuma planetarni trend kreirao je novu realnost savremenog sveta: u rideset godina. Eksplozivan rast urbane svetske populacije ilustruju podaci iz Tabele 1
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
