Abstract
AbstractPlace renaming constitutes a linguistic and highly symbolic change in the Linguistic Landscape (LL) in post-apartheid South Africa. While for opponents toponymic changes hasten the erasure of their heritage and constitute a form of reverse discrimination, for supporters they consolidate transformative processes in a “new” South Africa. In this article, I examine both sides of the argument, taking as a case in point the street renaming in a small area of Pretoria, the administrative seat of the national government. Drawing insights from existing literature in the LL, geosemiotics and geography, notably Scollon and Scollon’s (
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