Odnowa modelu biznesu

Abstract

The aim of this study is to characterize the nodal problems determining the renewal of business model. These problems included a definition and structures of the business model, outlining the concept of its renewal and conditions which then occurred. A sequence of strategic management in the entrepreneurial process of business formation including: business idea, business model and business strategy was identified. This allowed for the location of the business model in that sequence and identified a key renewal determinant as to redefine the business idea, and especially the value generated there. The analysis of previous work in the field of innovation of business models enabled the formulation of the questions that other researchers worked on and the identification of the results which they achieved. Particularly noteworthy in this regard is the transformation of value for customers and the regeneration of new values for non-customers, which will be the basis of business models innovation. On that basis a sentence was formulated that the renewal of business model should be carried out in a more holistic approach. It was considered that the renewal of Polish enterprises should be based on the revitalization of all components within the strategic management of business, and the revitalization of business idea had to be the beginning.