Abstract
After studied the customers’ perception of online food ordering it is concluded that every system has its strengths and weakness. The purpose of this online food ordering system is basically to save the time of the customers especially when they have to invite people for any occasion.The chief reason of online food ordering is convenience. The single most important attribute of electronic ordering is accuracy. This study found that online food ordering is reasonably popular among the residents of Chennai city. Nearly 90 percent of the respondents were aware of the online food ordering. Customers between 15-25 years of age ordered more electronic food and it was often ordered as they didn’t want to cook as well as in this rapidly moving world they don’t have time to cook. This study has shown that perceived control and convenience are keys to customer use of online ordering which leads to higher satisfaction. The findings of the study indicate that restaurant operators should focus on giving their customers higher levels of perceived control and convenience, since these are associated with a higher intent to use online ordering in the future.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
