Abstract
The traditional approach to assessing the profitability of investment Project is characterized by a static formulation. It consists in the fact that once adopted assumptions yet at the stage of calculation and all calculations related to the investment are fixed and remain unchanged. Therefore, both the literature and practice use the so-called real option valuation (ROV), which is characterized by a certain flexibility in the approach to original assumptions. Thus, there was a need to value such flexibility that appears in most investment projects. Optional approach presented in the article (real option) gives managers more possibilities in making decisions because it eliminates the basic disadvantages of traditional calculations in which once adopted assumptions can not be changed. The article presents the practical application of the selected real option valuation for specific investment project.
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