Ocean Literacy Strategies Using Flag Animal as Environmental Awareness Model

Abstract

In recent decades, anthropogenic pressures associated with the unsustainable use of resources have threatened the health of the oceans and the dynamics of life. Considering the importance of marine resources for the economy and maintaining the diversity of life on earth, effective and immediate measures are necessary to raise society's awareness of changes and the adoption of sustainable lifestyle habits. To this end, the United Nations (UN) created the decade of the oceans, 2020-2030, compiling a series of actions worldwide that can minimize impacts on marine ecosystems. One of the ways to reach and raise awareness in society is the use of animated flags, which are charismatic and, therefore, attract attention and make it possible to disseminate environmental education. Therefore, in this experience report, we describe the use of sea turtles as a flag animal for environmental awareness and the different strategies that were adopted to reach target audiences. Ocean education is considered one of the main mechanisms that can, in the medium and long term, establish a new dynamic in the use and relationship between men and marine ecosystems. By expanding joint actions between society and public authorities, effective and long-term ocean education strategies can be established, with the formation of citizens with environmental awareness and criticism.