Abstract
Technology has radically transformed mass communication industries in the past two decades, changing organizational workflow processes and workforce composition. Occupational analysis can provide deeper insight into the extent of industry change. This descriptive study examines employment trends for seven mass communication occupations in the United States, with particular emphasis on the southern region. Mass communication occupations studied include radio and television announcers, broadcast news analysts, reporters and correspondents, public relations specialists, editors, technical writers, and writers and authors. Trends in the southern U.S. are compared with the rest of the country.
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