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Abstract
This is an account of how two occupational therapists, specialists in the field of aging, formed a publishing company to disseminate their ideas in an effort to help change attitudes about aging. The paper touches briefly on the organization, financing and staffing, the acquisition of manuscripts and materials, and how distribution by mail order was developed. Further there are descriptions of the development of workshops, inservice training activities and audio-visual materials. The authors show how community outreach has led to the expansion of their business into unforeseen areas including work with children on aging parents, intergenerational groups and a public school curriculum.
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